Hopefully I'm preaching to the converted here, but I think there are a few little fish out there that are not getting the most out of their customer base.
It's important to go back to basics and remember that once someone has purchased something from you once, if the purchasing process was positive, chances are they will buy from you again!
You don't have to wait for them to come to you though! Why not look at a strategy for inviting your customers back to visit you often! Here are a couple of examples of what you can do:
If your business involves shipping product to your customers:
If your business is service oriented:
In most cases, the use of social media is designed to draw people to your website and to encourage them to purchase your product or service. Whenever you send out information, whether it be electronic or in hard copy, make sure that the piece is branded well and clearly shows the company's web site. For example, advertise a great offer or promotion on Facebook, but ensure that the customer has to click through to your website to see more. Who knows what other products they might purchase whilst looking through the site? Branding and consistency is also key - make sure that all your collateral has a similar look and feel which will help in recalling the company name or web address down the track!
If you'd like further advice on looking after your customers, consider me your new BFF! Give me a buzz!
So many people in small businesses are time poor or don't understand the rapidly changing landscape of marketing, particularly how they can best use online marketing to their advantage. Here's a collection of ramblings designed to help those little fish out there!
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