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Marketing is easy, right? It’s just about having a great logo, a website and facebook page, writing a few blogs now and then, and watching the leads come in through the door!
Well, yes… and no.
Marketing isn’t rocket science, but just like anything else, having a strategy and a plan in place is important if you don’t want to be blindly spending money with no real understanding as to what’s working and what’s not.
One thing that's been on my mind quite a lot lately is the importance of colour! I've been working with a few different clients, which is great, and in designing their brochures, or creating their logos I have really had to consider going back to basics and remembering what feelings are evoked when looking at particular colours!
How often do we lack belief in ourselves to the point where we don't even make the effort to try?
It never ceases to amaze me how many women, particularly once they've had kids and potentially been out of the workforce for a little while, lack the confidence to give things a go.
Hopefully I'm preaching to the converted here, but I think there are a few little fish out there that are not getting the most out of their customer base. It's important to go back to basics and remember that once someone has purchased something from you once, if the purchasing process was positive, chances are they will buy from you again!
I saw a question posed on LinkedIn the other day that asked this question. I found it strange because right away my answer is that you need to focus on both! But it got me thinking... are there any reasons why you should focus on one or the other?
I have to admit it. I'm one of those people that sees a sign, no matter where it is, and immediately notices the bad spelling or grammar!
A number of years back I was fortunate enough to work with a lovely lady that assisted me in revamping the Quality Management System for the company I was working for. Jane is a Quality Management consultant and we spent quite a deal of time in subsquent catch ups discussing the age old problem of why people seem to think that quality is such a BIG DEAL!
The end of this Financial Year is fast approaching, with mostly bad news in the air for the coming year. Recession (and a pink one at that), Job losses, and projections that our grandkids will still be paying off the debt accumulated through the pandemic.
That said, I don't think anyone would argue with a move to lessen the lock down restrictions - to at least get out and see more people.